The Briefing Room

Timely, curated analysis on the strategies, trends, and shifts shaping the ETF industry.

ETF Intelligence, Delivered

ETF Strategy. Market Perspective. Real-World Insight.

Stay ahead with thoughtful, timely articles from the team at Blackwater. Each piece is designed to bring structure to complexity—covering ETF strategy, market dynamics, macro trends, and the shifts that matter. For professionals who want insight they can act on, not just information.

Featured ETF Insight

The biggest problem in ETFs no one is talking about right now

The ETF market is being flooded with new entrants, like bees to honey. Whilst it’s great to see, it is creating a massive problem which many people may not be aware of.

Latest Articles

Why Don’t More ETFs Get Noticed?

As competition intensifies, adaptability, distribution reach, and product differentiation will separate market leaders from followers.

The European ETF Market Is Entering Its Next Phase

As competition intensifies, adaptability, distribution reach, and product differentiation will separate market leaders from followers.

Another record year. Another clear message

Speed to market, operational efficiency, and technological readiness will separate those who can keep pace from those who get left behind.

Retail doesn’t care about your logo

ETF issuers are teaming up with online brokers like Comdirect to reach retail investors, a smart shift toward trust-based, accessible ETF growth in Europe.

COVID-19 spurred positive changes in ETF Distribution model

The COVID-19 pandemic had a profound impact on the ETF distribution model, resulting in positive changes that have enhanced client engagement, prompted digital investment and forced sales teams to adapt to evolving client demands, according to a report published today.

Buffer ETFs blow a hurricane in the US

Have you ever wondered why Buffer ETFs in the U.S. are booming yet in Europe it’s like a ghost town?

Episode 59: John Davies

"Just be open to any and every opportunity that comes your way" with

Learn more about ETFs and stay up to date

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