Everything we do is built around one goal: helping ETF businesses grow with the right people, the right positioning, and the right knowledge.
At Blackwater ETF, we drive the success of the ETF industry through strategic recruitment, brand development, and career advancement. With over 70 years of combined industry experience, we connect top talent with leading firms, shape compelling brand narratives, and provide expert guidance to help businesses and professionals excel.
Operating across Europe and the U.S., we partner with clients throughout their growth journey, covering everything from ETF product development and regulatory strategy to go-to-market planning and media outreach. Our tailored education and deep industry insights empower clients to build high-performing teams, enhance their market presence, and achieve long-term success.
ETF strategist and consultant with 20+ years of experience at Deutsche Bank, RBS, Credit Suisse, HSBC, BlackRock, and JP Morgan. Michael has helped build ETF businesses and navigate regulations in Ireland, Luxembourg, and the UK.
After two decades at the heart of the industry, Michael ventured into entrepreneurship driven by a passion for helping ETF businesses launch, grow, and succeed.
Clients in Europe and the U.S., with on-the-ground insights into regulations, marketing, and structure.
Clients in Europe and the U.S., with on-the-ground insights into regulations, marketing, and structure.
Recruitment, brand building, and training under one roof, built exclusively for the ETF industry.
ETF strategist and consultant with 20+ years of experience at Deutsche Bank, RBS, Credit Suisse, HSBC, BlackRock, and JP Morgan. Michael has helped build ETF businesses and navigate regulations in Ireland, Luxembourg, and the UK.
Capital markets expert with roles at Barclays Capital, Commonwealth Bank of Australia, and Citibank. Lorraine’s ETF recruitment and operational insight span equities, fixed income, and alternatives.
ETF Insights is Blackwater’s content platform covering trends, analysis, and developments across the ETF industry. We share research and commentary on market structure, distribution, products, and flows to help professionals stay informed and make better decisions.
We help ETF issuers and financial institutions build and scale high-performing teams through targeted hiring support and practical ETF training. From identifying the right profiles to strengthening internal capabilities, we ensure your team has the expertise needed to operate effectively in the ETF market and support long-term growth.
ETF Training Hub is Blackwater’s education platform designed to build practical ETF expertise. It helps financial professionals understand market structure, distribution, and investor behaviour so they can operate with more confidence and impact.
ETF Brand Building helps issuers strengthen positioning, build credibility, and improve visibility in the market. We combine distribution intelligence, content, PR, and investor education to turn brand presence into measurable asset growth.
Moolah Foundation is Blackwater’s initiative focused on supporting financial education and early-stage access to investment knowledge. It aims to make financial markets more understandable and accessible by sharing practical insights, resources, and learning content.
We are always open to exploring new collaborations across the ETF ecosystem. If you are interested in working with Blackwater in a way that is not covered under our existing offerings, we would be happy to hear from you.
Finding top-tier talent in the ETF space isn’t easy, but we make it seamless. Blackwater helps ETF issuers and asset managers build high-performing teams across revenue-critical functions, combining talent strategy, search, and capability support to ensure better hiring outcomes and faster impact.
We help ETF issuers build distribution infrastructure, sharpen positioning, and turn visibility into asset growth. ETF success is not just about performance. It depends on understanding where investor demand exists, getting in front of the right buyers, and executing distribution consistently.
Blackwater provides structured ETF training to help financial professionals understand and how they are used across markets, investors, and distribution channels. Whether you are onboarding new team members or upskilling experienced professionals, our programmes build practical capability and confidence.
Best ETF PR Firm – ETF Express Awards 2026
Best ETF Research Provider – ETF Express Awards 2023
Best Educational Content (Highly Commended) – ETF Stream Awards 2020–2021
Best ETF PR Firm – ETF Express Awards 2026
Best ETF Research Provider – ETF Express Awards 2023
Best Educational Content (Highly Commended) – ETF Stream Awards 2020–2021
Whether you are launching a new ETF, scaling your team, refining your strategy, or building a stronger market presence, Blackwater has the expertise to help. We work with asset managers, issuers, service providers, and media partners across the global ETF ecosystem, delivering tailored support based on your specific goals.
