Should you build, buy or find a partner?
Launching an ETF business is a big commitment, one which takes considerable thought and planning.
The 3 obvious market entry strategies are Build, Buy or Partner.
All have their pros and cons, but remember the BUILD is the easy part.
Launching the right products and having the right distribution strategy is where the secret sauce lies.
You need to think outside the box as much as you can – playing it safe will not cut it.
It’s a long-term play and there are no short cuts.
You won’t find success by just tipping your toes in the market. Commitment is essential.
Considering entering the European ETF market?
We can help. Blackwater is an independent ETF consultancy.